The Monarch Standard Research Method: Perfecting Business Research From Methodology to Praxis
Business research scientists strive to conduct studies that not only provide comprehensive multidimensional perspectives of thephenomenon being studied (Boyd, 2000), but also deliver a wealth of unbiased data that can be interpreted with an acceptable degree of confidence (Breitmayer, Ayres, & Knafl, 1993; Jick, 1979).…