Corporate Citizenship of Pharmaceutical Multinationals in Emerging Markets: A Study of HPV Vaccination in India
Abstract
Half a million women die each year of cervical cancer (Dabash, Vajpayee , & Jacob , 2005). Human papillomavirus, also called HPV, is the most common sexually transmitted infection. It is transmitted through genital and sexual contact and almost all cervical cancer is caused by HPV (C.D.C., 2012). One fifth of the global burden of the disease is in India with approximately 130,000 new cases each year (Dabash, Vajpayee , & Jacob , 2005) and about 73,000 women die of cervical cancer annually, the primary cause of death in women (W.H.O., 2010). The public’s main source of information about the disease and vaccination has mainly been through online medical websites. In response to this trend, there has been an evolution in healthcare where the patient makes the choice for himself (Laurent-Ledru, Thomson, & Monsenegro, 2010).
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