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A Quantitative Analysis of Big Data Analytics Capabilities and Supply Chain Management

Janine ZITIANELLIS
2023 Book Chapter

Abstract

With the emergence of Big Data Technologies (BDT) and the growing application of Big Data Analytics (BDA), Supply Chain Management (SCM) researchers increasingly utilize BDA due to the opportunities that BDT and BDA present. Supply Chain (SC) data is inherently complex and results in an environment with high uncertainty, which presents a real challenge for SC decision-makers. This research study aimed to investigate and illustrate the application of BDA within the existing decision-making process.

Keywords

Big Data Supply Chain Management

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