The Monarch Standard Research Method: Perfecting Business Research From Methodology to Praxis
Abstract
Business research scientists strive to conduct studies that not only provide comprehensive multidimensional perspectives of thephenomenon being studied (Boyd, 2000), but also deliver a wealth of unbiased data that can be interpreted with an acceptable degree of confidence (Breitmayer, Ayres, & Knafl, 1993; Jick, 1979). Management practitioners have been increasingly requesting more sophisticated research initiatives that can bridgethe theory-praxis gap that has been widening due to the discrepancy between their practical expectations and the simple prescriptive outcomes of academic research(Brodie, Nenonen, Peters, & Storbacka, 2017; Möller & Parvinen, 2015).Monarch Business School Switzerland has developed a multi-disciplinary approach for its scientific research process. The Monarch Standard Research Method (MSRM) assists in theunderstanding of complex business and management studies as applications of Social Science Research. The MSRM involves a combinationof Literature Triangulation, Methodological Triangulation, and a 10-Step Research Process Flow that guarantees a robust method thatcanbe exportedfor continued usein the practical world
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