The Relationship Between CSR and Employee Affective Commitment: The Case of Selected Saudi Communication Companies

Abstract

The contemplated research aims to explore the relationship between the different components of corporate social responsibility (CSR) and employee attitude and behaviour and their influence on Affective Organizational Commitment (AOC). The research will focus on the dimensions classified by Turker (2009) as targeting four types of stakeholders: social and non-social stakeholders, employees, customers, and government. These dimensions were either examined in previous research as one whole variable (e.g., Tziner et al., 2011) or focused on only one component of CSR (e.g., Roeck & Delobbe, 2012). It is claimed that different CSR components bring different types of social exchange and social identity processes, which influence employee attitudes. (Farooq et al., 2014). Therefore, examining CSR dimensions and the influence of each dimension on organisational commitment is important as it allows for a comparison between the outcomes of these dimensions and each dimension according to its effect on employee behaviour (Soliman et al., 2017). The contemplated research will explore these issues at the individual level, where managers play a moral role in exercising effort to obtain socially responsible outcomes.

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